ORE Investments, a small real estate investment firm in Los Angeles approached us to design a logo and identity package and a simple landing page for the company as it was starting up.
Roles & Responsibilities
Creative development, graphic design
Artifacts & Deliverables
Logo, business card, letterhead, website landing page
Finding Diamonds In
ORE Investments is a boutique real estate investment firm in Los Angeles specialized in finding distressed real estate properties, rehabilitating, remodeling and beautifying them to sell turnkey homes to prospective buyers.
Given the acronym ORE in the company name, the parallelism became apparent between the definition of the word “ore” and the nature of ORE Investments’ busines of finding “diamonds in the rough” and extracting and creating value through their work. This was used as the inspiration for design.