Client
Simonian Designs
Project Details
Simonian Designs, a premier importer of fine Persian rugs needed an identity package that would convey the nature of the business while still being aesthetically modern with clean lines.
Roles & Responsibilities
Creative direction, graphic design
Artifacts & Deliverables
Logo, business card, letterhead, envelope, product tag
Middle Eastern Modern
Simonian Designs, a premier importer of fine Persian rugs needed an identity package that would convey the nature of the business while still being aesthetically modern with clean lines.
The final logo, inspired by Arabic letterforms, is complemented with a clean sans-serif font striking a balance between traditional middle-eastern and modern visual styles.